Fabric Sourcing 101: How to Choose the Right Fabric for Your Clothing Line
A practical guide to fabric sourcing for clothing brands. Learn about cotton types, blends, weights, finishes, and how to communicate with suppliers and manufacturers.
Why Fabric Is Everything
Your fabric determines how your garment feels, drapes, washes, wears, and ages. You can have the best pattern, the best construction, and the best brand — but if the fabric is wrong, nothing else matters.
Most consumers cannot articulate why one t-shirt feels premium and another feels cheap. The answer is almost always the fabric.
Understanding Fabric Composition
Cotton
The most common fibre in fashion. But not all cotton is equal:
Our recommendation: For premium basics, use ring-spun combed cotton at minimum. For brands with a sustainability message, GOTS organic is worth the premium.
Polyester
Synthetic, petroleum-based fibre. Strong, wrinkle-resistant, moisture-wicking.
Common blends: 80/20 cotton-poly, 65/35 cotton-poly, 50/50. Higher cotton content = softer hand feel. Higher polyester content = better shape retention.
Other Natural Fibres
Specialty Fibres
Understanding Fabric Weight (GSM)
GSM (grams per square metre) tells you how heavy and thick a fabric is:
Rule of thumb: If you want your basics to feel premium, go heavier than the mainstream. Most fast-fashion tees are 140–160 GSM. Stepping up to 200+ GSM immediately signals quality.
Fabric Finishes and Treatments
The same base fabric can feel dramatically different depending on finishing:
How to Communicate With Suppliers
When requesting fabric, always specify:
The basics
Construction details
Additional specs
Sampling and Testing
Always request fabric samples (called swatches or headers) before committing:
What to test
Lab dips
For custom colours, your supplier will send lab dips — small dyed swatches for colour approval. You typically receive 2–3 options and approve the closest match. Specify a tolerance (e.g., "within 5% of Pantone 19-3924 TCX").
Common Sourcing Mistakes
Choosing fabric by price alone. A €3/metre fabric and a €7/metre fabric might look similar on paper but feel completely different in hand.
Ignoring shrinkage. If your fabric shrinks 5% and you did not account for it in your pattern, every garment will be too small. Always confirm pre-shrinkage or factor it into your measurements.
Not testing at scale. A sample metre and a 500-metre production roll can differ. Request a strike-off (production-run sample) for critical orders.
Overlooking fabric availability. Some fabrics are stock (available immediately). Others are made to order with 4–8 week lead times. Confirm availability before committing to a production timeline.
Working With Your Manufacturer
The best approach is to work with your manufacturer on fabric selection:
At White Cotton, we maintain relationships with fabric mills across Portugal and Europe. When you come to us with a concept, we can suggest fabrics, send swatches, and advise on the best options for your design, volume, and budget. This collaboration is one of the advantages of working directly with a factory. Explore our fabric library or read our fabric weight guide for more detail.
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