White Label

Definition

A production model where a manufacturer creates standardised garments from their existing catalogue, and brands purchase them with their own labels and branding applied. Unlike private label (fully custom), white label uses pre-existing patterns and fabrics, dramatically reducing lead times and development costs. Our sister company GenuineBlanks.com offers premium blanks that can be branded, decorated, and shipped quickly; White Cotton itself develops every garment from your own base fit and tech pack rather than pre-existing catalogue stock.