MOQ (Minimum Order Quantity)

Definition

The smallest number of units a manufacturer will produce per style, colour, or size. MOQs exist because of setup costs — pattern making, marker making, fabric minimums, and machine calibration have fixed costs that must be distributed across units to maintain viable pricing. White Cotton's MOQs start from 100 pieces per style in one colourway, or 75 per colourway when you order two or more (light garments — t-shirts, long sleeves, polos, tank tops and shirts — start from 150 in one colourway, or 100 per colourway on two or more), among the most accessible in European manufacturing.