ELITE BRAND BUILDER PROGRAM
How to Price a Garment — The Margin Mathematics.
Two brands order the same hoodie from us. One sells it for €89 with 68% margin. The other sells it for €65 and barely breaks even. Same garment. Different math.
All playbooksELITE BRAND BUILDER PROGRAM
74 pages, 7 chapters.
Two brands can order the exact same hoodie from the same factory — one prices it at €89 and keeps a 68% margin, the other sells it for €65 and barely breaks even. How to Price a Garment exists because White Cotton sees every client's cost sheet, and the profitable ones all do the same things differently.
Across its chapters it covers real margin math (COGS to net, not spreadsheet theory), the pricing psychology behind anchoring and 3-tier pricing architecture, the inventory decisions that keep cash flowing (dead stock, pre-order vs stock, safety stock formulas), how production volume changes the cost curve, and the less obvious operational levers — fabric development partnerships, factory relationship leverage, payment terms — that top brands use and rarely talk about.
74 pages, Manufacturing Insider Series. Pairs naturally with Production, Explained for knowing what you're buying, and From Sample to Scale for the volume math once you're ready to grow.
“We see every brand's cost sheet. The profitable ones all do the same thing differently.”
Digital edition · instant delivery
Pricing math anchored to real cotton-garment production costs from our factory floor.
Digital delivery by email. No refunds—check “Who it’s for” below.
What’s inside
- fill-in worksheets6
- templates & scripts3
- decision tools1
Table of contents
What's inside.
The Margin Game
Most founders have never seen a real development bill. Here's one — a real 2026 quote, invoiced and shipped, every amount as billed.
- · A real bulk-unit invoice, line by line — pattern development, samples, freight
- · The margin stack: COGS → gross → net, with real numbers
- · The hidden costs everyone forgets
Pricing Psychology
Your customer never evaluates a price in isolation — they measure it against the anchor you choose to show them.
- · The anchor effect and why a three-tier range is the cleanest way to use it
- · What the top tier of a price ladder is actually for
- · When to raise prices — earlier than you think
The Sell Side
One garment, two businesses — the same hoodie sold wholesale vs sold direct, modeled side by side on a real cost floor.
- · Wholesale ledger: what the store keeps, what you keep, at a real ≈2.2× markup
- · Direct ledger: the same landed cost, a different set of costs to carry
- · Which channel wins, and under what conditions
Inventory Warfare
The difference between sold out and stuck with a shelf of XL — size ratio intelligence, not a universal curve.
- · Flat vs street-shifted size grids, and when to shift toward M/L for an oversized fit
- · The strategic drop calendar: four quarters, one repeating cycle
- · The reorder signal — tracking sell-through by size, not just total units
Production Leverage
The five levels of factory partnership — where you sit on the ladder decides lead times, priority and flexibility, and eventually price.
- · One-Timer to Strategic: what changes at each level of the relationship
- · Why the real currency at every level is terms, not discounts
- · How repeat behavior — not just volume — moves you up the ladder
The Unfair Advantages
The plays top brands make that you've never heard of — because they'll never tell you.
- · The Fabric Hold: reserving fabric between drops to collapse your restock lead time
- · The Trim Lock: why custom hardware minimums cut both ways
- · The Data Trap: testing at the MOQ floor before committing to scale
The Compounding Machine
Two years of our own sales ledger — 491 invoices, every reorder dated — turn the reorder flywheel from a metaphor into a measurement.
- · Median first invoice €175; two-thirds of brand relationships start under €300
- · Median 46 days from sample to first bulk order
- · 69% of brand customers come back — and what unlocks at 300+ units
Preview
See the pages, before you buy.
Real pages from the shipped PDF, not marketing mockups.
Who it's for
Built for these founders.
- Founders setting prices for the first time and unsure what margin is realistic
- Brands whose spreadsheet math doesn't match what actually lands in the bank
- Anyone deciding between pre-order and stock models, or planning safety stock
- Founders about to negotiate volume pricing or payment terms with a factory
Not for
- Brands without a manufacturing partner yet — start with Production, Explained first
- Anyone looking for marketing or growth tactics — that's Organic Growth: Every Channel
Straight from the factory
“We see every brand's cost sheet. The profitable ones all do the same thing differently.”
68%
Margin in the book's real hoodie cost-sheet example
7
Chapters — margin math to unfair advantages
74
Pages, Manufacturing Insider Series
The Library
Every playbook, one shelf.
14 more guides from the same factory floor — Manufacturing Insider Series and Elite Brand Builder Program, from your first tech pack to scaling past your first million.
Production, Explained
€13
From Sample to Scale
€13
First 100 Sales
€20
Factory Red Flags
€13
The Tech Pack, Page by Page
€13
Choosing Your Factory
€13
The Law and the Fines
€20
Organic Growth: Every Channel
€20
The Founder's Brain
€20
Ads That Don't Look Like Ads
€20
Everything About Fabric
€13
Why Nobody's Buying
€20
Plan the Next Drop
€13
What Your Factory Won't Tell You
€20
Common questions
Quick answers.
Still have a question about How to Price a Garment? We answer every email personally — usually the same day.
office@genuineblanks.comWhat's inside How to Price a Garment that a generic margin calculator doesn't cover?
Real cost breakdowns from actual production runs — fabric, labour, decoration, logistics, waste — plus the pricing psychology and inventory math around the number, not just the formula.
How is it delivered?
Digital PDF — instant download after checkout. Your download links are valid for 7 days, and you can re-access them anytime from your library page.
Is the digital copy watermarked?
Yes, every digital playbook is watermarked and EU IP protected.
Do I need to already be manufacturing to use this?
It's built for founders who want to build a profitable business from day one — useful before your first order and even more useful once you have real cost data to plug in.
Does it cover inventory and cash flow, or only pricing?
Both — one chapter ("Inventory Warfare") is dedicated to dead stock, pre-order vs stock models, and safety stock formulas, because cash flow kills more brands than bad pricing.
One book. Nine more.
Your brand, our library.
18 playbooks, one factory — from your first tech pack to scaling past your first million.
