White-Label Essentials for a Scandinavian DTC Brand
A Scandinavian direct-to-consumer brand partnered with White Cotton's white-label program to launch 2,000 units of essential t-shirts and hoodies from the existing catalogue, rebranded with custom neck labels, care labels, and packaging — achieving a 3-week turnaround from order to delivery.
Type
DTC Essentials Brand
Location
Stockholm, Sweden
Size
Growing Brand
The Challenge
The Challenge
The brand had built a strong online presence selling curated basics but was sourcing from three different suppliers — one for tees, one for hoodies, one for labelling — resulting in inconsistent quality, long lead times, and complicated logistics. They needed a single partner who could supply high-quality blanks with custom branding at scale, with the speed to restock fast-selling sizes within two weeks.
Our Approach
Our Solution
White Cotton's white-label program gave the brand access to our existing catalogue of production-ready blanks — no development time, no sampling delays. We supplied our 250 GSM Brushed Cotton Tee and 440 GSM Signature Fleece Hoodie in 4 colourways each, relabelled with the brand's custom woven neck labels and printed care labels. By using existing patterns and fabric stock, we delivered the first 2,000-unit order in just 3 weeks.
Step by Step
The Process
Catalogue Selection
The brand reviewed our full product catalogue and selected 2 base styles. We sent sample blanks in all colourways for fabric hand-feel approval and wash testing.
Custom Branding Setup
Produced custom woven neck labels (damask weave, 30mm x 60mm) and printed satin care labels with Swedish, English, and German washing instructions. Designed a custom poly bag with the brand's logo.
Relabelling & Quality Control
Removed our standard labels and applied the brand's custom labels to all 2,000 units. Each garment was inspected for fabric quality, stitching, and correct label placement before repackaging.
Bulk Packaging
Each unit individually poly-bagged with the branded bag, then packed by style/colour/size into master cartons with packing lists. Palletised and shipped via road freight to the brand's Stockholm warehouse.
Restock Protocol
Established a rolling restock agreement: the brand submits reorder quantities weekly via email, and we ship within 2 weeks from stock. Set up a minimum stock reservation of 500 blanks across top-selling sizes.
Technical Details
Project Specs
Garments
Brushed Cotton Tee (250 GSM, relaxed fit), Signature Fleece Hoodie (440 GSM, oversized)
Fabrics
Organic Brushed Cotton 250 GSM, Polycotton Fleece 440 GSM (80/20)
Techniques
Custom Woven Neck Labels, Printed Satin Care Labels, Custom Branded Poly Bags
Quantity
2,000 units (1,200 tees + 800 hoodies)
Timeline
3 weeks from order to delivery
MOQ
100 per style per colourway
Outcomes
Results
- •Time-to-market reduced from 14 weeks (previous multi-supplier setup) to 3 weeks — enabling the brand to restock bestsellers before they sold out
- •Per-unit landed cost dropped 12% by consolidating three suppliers into one, even before accounting for reduced logistics complexity
- •Customer return rate dropped from 4.2% to 1.8% due to consistent sizing and quality across all garments from a single source
- •Scaled to 5,000 units per quarter within 6 months, adding sweatpants and crewnecks to the white-label range
Client Testimonial
“We went from juggling three suppliers and praying that the tees matched the hoodies to one email and everything shows up perfect in three weeks. Our customers noticed the quality jump immediately — the return rate halved and the five-star reviews doubled. White Cotton's blanks are genuinely better than what we were paying more for elsewhere.”
Related Products
Related Fabrics
Related Techniques
Related Services
Start Your Project