capsulestartupfirst-collectiontech-packsFrancedevelopmentmentorship

First Collection for a Paris Fashion Entrepreneur

A Paris-based first-time fashion entrepreneur partnered with White Cotton's collection development service to transform hand-drawn sketches into a professional 6-piece capsule collection of 300 units, receiving mentorship on tech packs, fabric selection, and production timelines.

Type

Fashion Entrepreneur

Location

Paris, France

Size

Startup

The Challenge

The Challenge

The founder had a strong design vision and hand-drawn sketches but no technical fashion knowledge — no tech packs, no fabric specifications, no understanding of production minimums or timelines. They had been quoted €50,000+ by a Parisian atelier for development alone and needed an affordable, full-service partner who could translate creative ideas into production-ready garments without requiring prior industry experience.

Our Approach

Our Solution

White Cotton's collection development service took the project from sketch to shelf. We assigned a dedicated product developer who worked with the founder over four weeks to translate their sketches into professional tech packs, recommend fabrics and construction techniques, and build a production plan that fit their €15,000 budget. The final 6-piece collection covered hoodies, tees, and a statement jacket — all produced in-house at our Barcelos facility.

Step by Step

The Process

01

Creative Brief & Fabric Selection

Three video consultations to understand the brand aesthetic (minimalist Parisian streetwear). Sent a curated fabric sample pack with 8 options. The founder selected 380 GSM French terry, 250 GSM organic cotton jersey, and 500 GSM brushed fleece.

02

Tech Pack Development

Converted 6 hand-drawn sketches into professional tech packs with flat drawings, construction details, measurement specs, and BOM (bill of materials). Each tech pack went through two revision rounds.

03

Sampling & Fit Iteration

Produced proto samples for all 6 styles. The founder flew to Barcelos for a fitting session, where we adjusted the hoodie pocket placement, tee hem length, and jacket collar shape. Final samples approved after one revision.

04

Production

Produced 300 units total across the 6 styles (50 units each) in 2 colourways per style. Applied screen-printed graphics to the tees and flat embroidery to the hoodies and jacket.

05

Brand Finishing

Designed and produced custom woven main labels, printed care labels with French washing instructions, and hang tags. Each piece was individually quality-checked, pressed, and packed with branded tissue paper.

Technical Details

Project Specs

Garments

Oversized Hoodie, Cropped Hoodie, Relaxed Tee, Fitted Tee, Longsleeve Tee, Statement Jacket

Fabrics

French Terry 380 GSM, Organic Cotton Jersey 250 GSM, Brushed Fleece 500 GSM

Techniques

Screen Printing (3 colourways), Flat Embroidery (chest and back), Custom Woven Labels, Custom Hang Tags

Quantity

300 units (50 per style, 2 colourways each)

Timeline

12 weeks from first call to delivery

MOQ

25 per style per colourway

Outcomes

Results

  • Total project cost came in at €14,200 — including development, sampling, production, and labelling — versus the €50,000+ Parisian atelier quote for development alone
  • Collection launched via a pop-up in Le Marais and sold 60% of inventory in the first weekend, generating €9,800 in revenue
  • The founder secured a feature in a French fashion blog, citing the quality of Portuguese manufacturing as a differentiator
  • Returned for Season 2 production six months later with 8 new styles and a 600-unit order

Client Testimonial

I had sketches and a dream but zero idea how to actually make clothes. White Cotton didn't just manufacture my collection — they taught me how the industry works. The product developer caught design flaws I never would have noticed and suggested construction details that made the pieces look twice the price.

Founder, Paris Fashion Brand

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